Here's what your loudest customers yell about your brand. It's time to learn what the majority really think.
Give us your website. We read it, your public reviews and three of your competitors, and name which of the Brand Boosters we'd expect to be holding your brand back.
Get yours freeYour website and a work email. Nothing else.
All of it public. We ask you for a website and a work email, nothing else.
This is the pitch, not a disclaimer. A hypothesis is a claim you can settle.
Reviews get written by the few who felt strongly enough to write one. The customers who quietly stopped buying never did, and those are the ones your growth depends on. No amount of reading the public record reaches them.
Your read-out scores your brand against the same drivers we measure for paying customers, so the language you meet here is the language you keep.
The Hypothesis reads them from the outside, from what is already public. The dashboard measures them from your own customers. That is the whole difference between the two.
The Hypothesis reads the public record once. The product asks the people who actually bought from you, over and over, which is the only place the answer lives and the only way to see it move.
A one-minute survey to people who have already bought from you. No panels, no recruitment fees, no research team, and nothing to pay for responses. It takes around 50 responses before the read is worth acting on, so what matters is how many customers you can email.
Fifty-plus validated statements, drawn from the peer-reviewed consumer-based brand equity literature: Aaker, Keller, Yoo and Donthu, Netemeyer, Park. You get your Brand Equity score, the drivers behind it, and where you sit against your category.
What to fix to reduce acquisition cost, lift pricing power, and grow referrals and repeat purchase, written against your business rather than a generic retailer.
Point it at your post-purchase flow and new customers keep answering as they buy. You watch the score move quarter on quarter, against your category and against your own last read, so you find out whether what you changed actually landed. That is the difference between a snapshot and a tracker, and it is the part a one-off read-out can never give you.
Caravan RV Camping have been doing exactly this since March →
We work this out from the outside, from public signals. A proper read can only come from the people who actually buy from you. The Charter cohort is six brands we do that with, one-to-one.
What the cohort adds. We run your first send with you, you get two one-to-one sessions with the person who built the model, and a case study you hold a veto over.
What it costs. $6,600 USD for the first year, a third off the standard $9,900. Six places, annual for the charter year.